How to Use Google Search Scraper to Extract Data (2026 Guide)

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What is Google Search Scraper?

Extract organic search results, ads, local pack, and 'People Also Ask' from Google Search for SEO analysis.

The Google Search Scraper is an immensely powerful tool designed for SEO professionals, marketers, and data researchers. Unlike the official Google Custom Search API, which limits you to 100 results and strips out much of the SERP's layout, this actor extracts the search engine results pages (SERPs) precisely as a real user sees them. You can effortlessly scrape organic link rankings, Google Ads (PPC text ads), the Knowledge Graph, the Local Pack (map listings), Related Searches, and 'People Also Ask' boxes. This allows you to track keyword rankings accurately across any country or language, reverse-engineer competitor SEO strategies, and aggregate massive amounts of localized search data without worrying about IP bans or CAPTCHAs.

Key Features

Extract 100% of organic Search Engine Results Pages (SERPs)
Scrape Paid Ads (Top, Bottom, and Shopping Carousels)
Support for exact geographic targeting (Country & specific location)
Extract 'People Also Ask' questions and direct answer text
Scrape Local Pack (Google Maps snippet) business listings
Mobile vs. Desktop rendering emulation
Automatic proxy rotation and CAPTCHA solving

How to Extract Data (Step by Step)

Extracting data using the Google Search Scraper is incredibly straightforward. It runs entirely in the cloud, meaning you don't need to install any desktop software.

Click the 'Try for Free' button to access the Google Search Scraper on Apify.
Log in to your free Apify workspace.
Enter your target search keywords (one per line) in the queries field.
Set your target country (e.g., 'US') and language (e.g., 'en') to ensure accurate localized rankings.
Click 'Start'. The actors will utilize specific Google proxies to bypass blocks.
Download the rich SERP data in JSON or CSV for your SEO analysis.

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What does the exported data look like?

You can export the results into Excel, CSV, JSON, or HTML. Here is a sample of what the raw JSON data looks like:

{
  "searchQuery": "best CRM software",
  "organicResults": [
    {
      "title": "The 10 Best CRM Software for 2026",
      "url": "https://www.example.com/best-crm",
      "description": "Compare the top CRM systems for small business and enterprise...",
      "position": 1
    }
  ],
  "paidResults": [
    {
      "title": "Salesforce® Official Site | #1 CRM Software",
      "url": "https://www.salesforce.com/",
      "description": "Connect to your customers in a whole new way."
    }
  ],
  "peopleAlsoAsk": [
    {
      "question": "Which CRM is best for a small business?",
      "answer": "HubSpot and Zoho are often considered the best..."
    }
  ]
}